What are TV ads?

TV commercials are short advertisements developed and paid for by companies and organizations looking to capture the audience of a TV show or network program. TV ads have been around since the invention of the television and have since changed drastically with the birth of streaming TV.

What is an ad campaign?

An ad campaign refers to a collection of advertisements that use similar tones, messaging, and design assets to portray a similar message.

How does Google Ads work?

You write an ad, place a bid, wait, and sales roll in. That’s basically it… with a few small caveats. I’ll cover how to create a Google Ads campaign in step-by-step detail later, but essentially, Google Ads works on a pay-per-action pricing model, usually calculated as cost-per-click (CPC).